HELLO!
Ziggo has started a campaign with the help of Google Streetview. They have created a game called ‘Spot de stoel’. The purpose of the game is to find the Ziggo talkin chair (3D object). You might recognize the talking chairs from previous Ziggo commercials. The games starts with a filmtrailer. After one minute the trailer stops in a particular street. Google Streetview will show that same street. In the street they have hidden the Ziggo chair somewhere. You have to be fast to get the highest score. I tried this game which can be played on social network hyves. I think it is a nice idea, but I didn’t succeed in the first place in finding the chair. Above all, who aspects a talking chair on the sunny streets in Los Angelos. Once I had find the chair it was not easy to click on it. Many seconds went by, before the software became aware that I (the bored user) was finished. Off course, no high score for me. You should try this game too! Maybe my game skills let me down or you perform better anyways. You can play the game on http://www.hyves.nl/actie/spotdestoel. Let me know if you liked the game are not!
The meaning of the campaign is to promote the film offer of Ziggo. You can order movies from your lazy chair, without going to “video library”. That is wonderfull. Even though I know I would be scared sitting in those talking chairs. Maybe I will be to heave to carry and the chair will bite me ear off or give me a head shot! You never know... :O
The meaning of the campaign is to promote the film offer of Ziggo. You can order movies from your lazy chair, without going to “video library”. That is wonderfull. Even though I know I would be scared sitting in those talking chairs. Maybe I will be to heave to carry and the chair will bite me ear off or give me a head shot! You never know... :O
It is clever to set up an original campaign with the help of Google Streetview. An interactive game will make the customer aware of the brand Ziggo and that is a part of Ziggo’s aim. Also the fact they chose to launch the game on hyves is smart thing to do as they reach many people! The game can be installed as a gadget on everyones profile. Furthermore, you can become friend with the two chairs who are well known from previous Ziggo commercials. They have each their own account on hyves. Barbara van der Stoel is the name of the female version of the chair and has to attract the female customers as Ted van der stoel is the male version. Obviously, he has to attract the males.Barbara van der Stoel is married with Ted van der stoel (duh they both have the same surnames. Read her profile underneath.. Very funny!
Greetings!
