Twitter use and business

On this Blog I will tell something about the use of new media. My first topic is Twitter!

These days social networks are very important for businesses to connect with customers. One very popular example of such an online network is Twitter. How does it work? Here is a explanation given by the website twitter.com:

Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.

Companies want to reach as many costumers as possible in order to increase consumption of their products or services. They spend a lot of money on marketing by using expensive traditional media such as television, radio, news papers and magazines. Problem! Small companies in general have small marketing budgets, therefore, they need to seek for cheap alternatives. The use of twitter is free of charge and is a very effective way to boost business! Twitter messages can function as a really short newsletter. It only takes 5 seconds to read and the costumer is "updated". So it is very easy to communicate with customers and inform them about the newest developments. Casual relationships between customer and company will grow! There are many more benefits.. Maybe I will talk about them next time!